noon payments Launches Jaywan for Its UAE Merchants, Expanding Payment Access Across the Emirate 

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Dubai, UAE — May 15, 2026 — noon payments has enabled Jaywan — the UAE’s national card payment scheme — across its merchant network. Effective immediately, noon payments merchants in the UAE can accept Jaywan cards seamlessly through the platform, delivering a faster and more locally aligned checkout experience for shoppers. 

What Is Jaywan?

Jaywan is the UAE’s first nationally operated card payment scheme, launched by Al Etihad Payments — a subsidiary of the Central Bank of the UAE. Designed to strengthen the country’s financial infrastructure, Jaywan provides a secure, sovereign, and locally governed payment rail that complements global card networks. It is a key pillar of the UAE’s vision for a digitally advanced and financially inclusive economy. 

Why This Matters for Merchants

With Jaywan now live on noon payments, merchants benefit from: 

• Broader cardholder reach — accepting a growing base of UAE-issued Jaywan cards 
• Seamless integration — no additional setup required for existing noon payments merchants 
• Faster, locally routed transactions with lower processing costs — reduced friction for UAE-issued cards 
• Alignment with national financial objectives — supporting the UAE’s broader fintech and digital economy roadmap 

“Jaywan represents a meaningful step forward for payments in the UAE. At noon payments, we are committed to giving our merchants access to every relevant payment method — and Jaywan is exactly that. It is built for this market, by this market. Enabling it across our platform is a natural extension of our mission to power commerce in the region.” 

— Mosam Gadia, SVP at noon payments

This launch is part of noon payments’ ongoing commitment to expanding its payment acceptance ecosystem, ensuring merchants can capture every sale — regardless of how their customers choose to pay. Jaywan acceptance joins a growing suite of payment methods supported by noon payments, including mada, Visa, Mastercard, AMEX, Apple Pay, and more. 

noon payments continues to invest in building a resilient, future-ready payments infrastructure that serves the needs of UAE businesses at every stage of growth — from startups to enterprise merchants. 

About noon payments

noon payments is the digital payments arm of noon, the Middle East’s leading homegrown digital marketplace. Built to serve the unique needs of the region’s merchants and consumers, noon payments offers a comprehensive suite of payment solutions — from online checkout and payment links to in-store and marketplace payments. Trusted by thousands of merchants across the UAE and beyond, noon payments is dedicated to making commerce faster, simpler, and more accessible for businesses of all sizes.