Noon Payments and Contact Partner to Deliver Cutting-Edge Payment Solutions and Elevate Customer Experience in Egypt

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Cairo, Egypt – June 15, 2025 – Noon Payments and Contact partner to revolutionize Egypt’s digital financial services through a strategic collaboration aimed at delivering advanced, seamless, and customer-centric digital payment and financing solutions. Noon Payments, the leading payment gateway powered by noon, has joined forces with Contact Financial Holding, Egypt’s premier non-banking financial services provider, to integrate their capabilities via Contact’s digital application ContactNow and its advanced payment arm, Contact Pay.

Empowering Merchants and Consumers with Smart Financing Options

Through this partnership, Noon Payments’ network of merchants will now be able to offer Contact’s “Buy Now, Pay Later” (BNPL) service, giving consumers greater financial flexibility without the burden of upfront payments. Available directly within the ContactNow app, this service transforms the way customers shop online, offering a streamlined and fully digital financing experience.

In addition to BNPL, Noon Payments has been integrated as a primary digital payment method within ContactNow. This means users can now use Noon Payments to settle their bills, subscriptions, and installments using a secure, user-friendly interface. At the same time, Contact’s financial services will be available as a checkout option for Noon Payments’ merchants, enabling them to enhance their customers’ payment experience with a wider variety of secure digital options.

A Step Toward a Fully Integrated Digital Payment Ecosystem

“This collaboration with Contact reflects our commitment to innovation and user-centric design,” said Moustafa Maher, Country Manager of Noon Payments Egypt. “Together, we’re creating a unified, flexible payment experience for both consumers and merchants while supporting the broader goal of financial inclusion and digital transformation in Egypt.”

Ahmed Abdel Hakim, Managing Director of Contact Pay, remarked, “We are thrilled to join forces with Noon Payments to create a future-forward payment infrastructure. This partnership is a cornerstone of our strategy to expand digital financial services and meet the growing expectations of Egyptian consumers for secure and efficient payment options.”

Ahmed El Moselhy, Business Director at ContactNow, added, “Our collaboration with Noon Payments not only unlocks smarter financing tools like BNPL within the ContactNow app but also reimagines the customer journey from purchase to payment. It’s about giving people choice, convenience, and control—all from one platform.”

Driving Egypt’s Digital Transformation

This strategic initiative is more than just a partnership—it’s a leap toward a more connected and inclusive financial system. As Egypt continues to embrace digital transformation, this collaboration is positioned to accelerate the development of a more robust, secure, and adaptive payments ecosystem.

By combining Contact’s financing innovations with Noon Payments’ advanced payment infrastructure, both companies aim to respond to the dynamic needs of Egyptian businesses and consumers, enabling financial empowerment and supporting sustainable economic growth.

About Noon Payments

Noon Payments is the digital payment gateway arm of noon.com, built to simplify online transactions across the Middle East. Focused on security, reliability, and scalability, Noon Payments delivers seamless checkout experiences and advanced payment solutions to businesses of all sizes. With localized support and deep integration into the noon ecosystem, it aims to reshape the future of digital payments in the region.

About Contact Financial Holding

Contact Financial Holding SAE (CNFN.CA) is Egypt’s largest non-bank financial services provider, offering a full suite of financing and insurance services through its subsidiaries and partners. From consumer financing to insurance, leasing, and structured finance, Contact blends innovation with accessibility to deliver customer-centric financial solutions. Regulated by the Financial Regulatory Authority (FRA), Contact has been transforming the financial landscape since 2001.